Why is my hair crunchy?

Firstly, adding too much product. The excess gel dries hard. Which means you need to really scrunch out the crunch.

Damaged or dry hair is also more prone to crunchiness. Your hair can’t absorb the styling products. So, it sits on top and dries out. Your hair feels rough.

Your drying method also matters. Air drying leaves a harder cast. Whereas diffusing often softens the crunch.

Finally, avoid products with drying alcohols. Dry hair under a shell of product is inevitably crunchy.

Ultimately technique is everything. Use product sparingly. Try diffusing. Break the cast. This’ll create those free-flowing waves we all desire.