My styling routine with product measurements

In the shower, I start with just under a palmful of shampoo to cleanse my hair. 

Next I condition using either a big scoop of the deep conditioning mask or a generous amount of conditioner - enough to fully saturate my hair. 

After stepping out of the shower, I move on to styling and apply the following products....

I use a pound-sized amount of Wave Cream for one side of my hair.

I smooth it through my soaking wet hair with my hands in a praying position.

Then repeat the process for the other side.

I comb through my hair with the wide tooth comb.

I use 4 pumps of Cast Foam for one side of my hair.

I scrunch it into my hair towards my scalp.

I do this until I hear a squishing sound.

Then repeat the process for the other side.

I use a generous two pound-sized amount of Protect Gel for one side of my hair.

I scrunch the gel into my hair, the same way I do with the foam.

Then repeat the process for the other side.

These are the amounts that work best for my hair, but everyone's hair is unique - you may need to experiment to find the right amounts for yours!

  • 5 tips from our Leeds Wavy Hair Masterclass

    5 tips from our Leeds Wavy Hair Masterclass

    Ellen Holliday

    Last week, we hosted our second Wavy Hair Masterclass in Leeds. It was an unforgettable evening!Wavy hair specialist Emma Kenyon joined us to share expert advice. It was amazing to...

    5 tips from our Leeds Wavy Hair Masterclass

    by Abi Reid

    Last week, we hosted our second Wavy Hair Masterclass in Leeds. It was an unforgettable evening!Wavy hair specialist Emma Kenyon joined us to share expert advice. It was amazing to...

  • Busting wavy hair myths

    Busting wavy hair myths

    Ellen Holliday

    Wavy hair is stunning but myths can lead to poor care. Let's set the record straight by debunking common myths...

    Busting wavy hair myths

    by Abi Reid

    Wavy hair is stunning but myths can lead to poor care. Let's set the record straight by debunking common myths...

  • Harriet's wavy hair journey

    Harriet's wavy hair journey

    Ellen Holliday

    "My hair was never straight!This frustrated me so much. I always believed hair beauty = straight hair. Therefore I wasn't pretty or beautiful with my waves.

    Harriet's wavy hair journey

    by Abi Reid

    "My hair was never straight!This frustrated me so much. I always believed hair beauty = straight hair. Therefore I wasn't pretty or beautiful with my waves.

1 of 3