Welcome Wavemaker!

Hi Wavemaker,


We’re absolutely thrilled to have you on board as one of our content creators!


At Merwave, we believe in celebrating natural, wavy confidence. 


Our mission is to simplify hair care with products designed to bring out the best in women’s authentic waves.


Our community is built on shared wisdom and inspiring stories and we’re so excited to have you join us as we step into an incredible 2025. 


With a stunning rebrand and exciting talent partnerships on the horizon, this year is set to be a game-changer.


Having you with us means everything. 


By embracing individuality and honouring our authentic roots, we can make a meaningful impact together.


Let’s empower more women to feel confident in their natural waves and embrace their true selves because there’s nothing more beautiful than being unapologetically you.

Abi x

Hi Wavemaker,


We’re absolutely thrilled to have you on board as one of our content creators!


At Merwave, we believe in celebrating natural, wavy confidence. 


Our mission is to simplify hair care with products designed to bring out the best in women’s authentic waves.


Our community is built on shared wisdom and inspiring stories, and we’re so excited to have you join us as we step into an incredible 2025. 


With a stunning rebrand and exciting talent partnerships on the horizon, this year is set to be a game-changer.


Having you with us means everything. 


By embracing individuality and honouring our authentic roots, we can make a meaningful impact together.


Let’s empower more women to feel confident in their natural waves and embrace their true selves because there’s nothing more beautiful than being unapologetically you.

Abi x

Woman with wavy hair

Next Steps...

Your Wavemaker account is now live. 


If you haven't already received a Wavy Hair Kit, we will send you an email invite to claim it as a free gift through your Wavemaker account. 


Important: Please ensure your PayPal account is set up as your payment method within your Wavemaker account:


1. Navigate to Settings in your Wavemaker account


2. Tap the three dots next to ‘More settings’ for additional options.


3. Select Payment and enter your PayPal email.


Your Wavemaker account is now live. 


If you haven't already received a Wavy Hair Kit, we will send you an email invite to claim it as a free gift through your Wavemaker account. 


Important: Please ensure your PayPal account is set up as your payment method within your Wavemaker account:


1. Navigate to Settings in your Wavemaker account


2. Tap the three dots next to ‘More settings’ for additional options.


3. Select Payment and enter your PayPal email.


Sending us content for ads

Sending us content for ads

Please send us your content and a message with your name via WhatsApp to +44 7350 858172

Please send us your content and a message with your name via WhatsApp to +44 7350 858172

Initial Content Required

  • 2x Before photos (reel sized/16:9)

  • 2x After photos (reel sized/16:9)

  • After photo holding the products (reel sized/16:9)

  • Transformation video, showing your hair before and after using Merwave

  • Testimonial video

  • Wash day demo video

We will use these assets to create multiple ads. You will receive 3% of all ad spend that Meta allocates to these ads.

In the unlikely event that your content isn't suitable for our ad account, we’ll provide you with the reasons so you can submit alternative content.

Guidelines

  • Use the term ‘wavy’ not ‘curly’ within your content (wavy hair isn't curly!).

  • Create high quality content in a well lit area.

  • Don’t add any captions or music to the content.

  • Make sure to leave some space around you in the frame, avoiding being too close to the camera. This helps ensure your content fits within the 4x5 safe zone, leaving room for captions and making it easier to crop for feed sizes (see examples below). 

Examples 

Distance from the camera in videos:

Women with wavy hair

Video safe zones:

Women with wavy hair

Before and after photos:

Women with wavy hair

Payment 

  • We’ll pay you 3% of all ad spend on the ads you create.

  • The better the ad performs, the more you’ll earn.

  • You will be sent a report at the end of every month with the amount that Meta has allocated to your ads during that month.

  • You’ll receive payment on or before the 14th of the following month for the previous month’s earnings via PayPal.

  • Your ads will run indefinitely so you’ll earn passive income long-term, unless you request to stop the ad. 

  • The more content you create, the more you’ll earn!

Reward Potential: 

In the example below our Founder, Abi, would've received £2,672 based off one video, over 12 months.


Initial Content Required

  • 2x Before photos (reel sized/16:9)

  • 2x After photos (reel sized/16:9)

  • After photo holding the products (reel sized/16:9)

  • Transformation video, showing your hair before and after using Merwave

  • Testimonial video

  • Wash day demo video

We will use these assets to create multiple ads. You will receive 3% of all ad spend that Meta allocates to these ads.

In the unlikely event that your content isn't suitable for our ad account, we’ll provide you with the reasons so you can submit alternative content.

Guidelines

  • Use the term ‘wavy’ not ‘curly’ within your content (wavy hair isn't curly!).

  • Create high quality content in a well lit area.

  • Don’t add any captions or music to the content.

  • Make sure to leave some space around you in the frame, avoiding being too close to the camera. This helps ensure your content fits within the 4x5 safe zone, leaving room for captions and making it easier to crop for feed sizes (see examples below). 

Examples 

Reels:

Distance from the camera in videos:

Women with wavy hair

Video safe zones:

Women with wavy hair
Women with wavy hair

Before and Afters:

Before and after photos:

Women with wavy hair
Women with wavy hair

Payment 

  • We’ll pay you 3% of all ad spend on the ads you create.

  • The better the ad performs, the more you’ll earn.

  • You will be sent a report at the end of every month with the amount that Meta has allocated to your ads during that month.

  • You’ll receive payment on or before the 14th of the following month for the previous month’s earnings via PayPal.

  • Your ads will run indefinitely so you’ll earn passive income long-term, unless you request to stop the ad. 

  • The more content you create, the more you’ll earn!

Reward Potential: 

In the example below our Founder, Abi, would've received £2,672 based off one video, over 12 months.


Women with wavy hair

How to find your affiliate link and discount code

How to find your affiliate link and discount code

You will now have a unique affiliate link and discount code within the Dashboard of your Wavemaker account. 


Please only use your 'Custom Affiliate Link', which includes your name. 


When sharing content, you can either direct your audience to your custom affiliate link, which automatically applies your coupon code at checkout or simply share your coupon code on its own.


Both options ensure you’ll earn 20% commission on every order completed using your link or code.


Enjoy a cookie tracking time of 30 days to get commissions on any purchase they make within this period after clicking your link.


Promote your link or code through engaging content across Instagram, TikTok or YouTube with your account set to public. 


Customers using your link or code will enjoy 15% off all products (excluding gift vouchers).


Please note: Sharing your link or code on online forums such as Reddit is prohibited and will result in account termination.

You will now have a unique affiliate link and discount code within the Dashboard of your Wavemaker account. 


Please only use your 'Custom Affiliate Link', which includes your name. 


When sharing content, you can either direct your audience to your custom affiliate link, which automatically applies your coupon code at checkout or simply share your coupon code on its own.


Both options ensure you’ll earn 20% commission on every order completed using your link or code.


Enjoy a cookie tracking time of 30 days to get commissions on any purchase they make within this period after clicking your link.


Promote your link or code through engaging content across Instagram, TikTok or YouTube with your account set to public. 


Customers using your link or code will enjoy 15% off all products (excluding gift vouchers).


Please note: Sharing your link or code on online forums such as Reddit is prohibited and will result in account termination.

Guidelines

  • We ask you to post at least once a month. Best practice is to create at least two posts, reels, or videos each month on Instagram, TikTok, a blog or YouTube.

  • Use the term ‘wavy’ not ‘curly’ within your content (wavy hair isn't curly!).

  • Post the content on your chosen platform using #wavemaker #wavyhair #merwave and tag @merwaveofficial (on Instagram) or @merwave (on TikTok or YouTube).

Remember: The more content you make, the more commission you can earn!

Content Ideas

  • Get ready with me

  • Show your hair before and after using the products

  • Day in the life (including your hair routine)

  • Discuss the benefits of our products

  • Educational video on how to tell if your hair is wavy using the information on this page

These are just some starting ideas - feel free to get creative and come up with your own unique content that you know will resonate with your audience.

Payment 

  • When sharing content, you can either direct your audience to your custom affiliate link, which automatically applies your coupon code at checkout or simply share your coupon code on its own. Both options ensure you’ll earn 20% commission on every order completed using your link or code.

  • You’ll receive payment on or before the 14th of the following month for the previous month’s earnings via PayPal.

  • You will see how the payment has been calculated within the Dashboard of your Wavemaker account.

  • Only completed orders will be paid out, any returned orders will be excluded and monitored on a regular basis. 

Guidelines

  • We ask you to post at least once a month. Best practice is to create at least two posts, reels, or videos each month on Instagram, TikTok, a blog or YouTube.

  • Use the term ‘wavy’ not ‘curly’ within your content (wavy hair isn't curly!).

  • Post the content on your chosen platform using #wavemaker #wavyhair #merwave and tag @merwaveofficial (on Instagram) or @merwave (on TikTok or YouTube).

Remember: The more content you make, the more commission you can earn!

Content Ideas

  • Get ready with me

  • Show your hair before and after using the products

  • Day in the life (including your hair routine)

  • Discuss the benefits of our products

  • Educational video on how to tell if your hair is wavy using the information on this page

These are just some starting ideas - feel free to get creative and come up with your own unique content that you know will resonate with your audience.

Payment 

  • When sharing content, you can either direct your audience to your custom affiliate link, which automatically applies your coupon code at checkout or simply share your coupon code on its own. Both options ensure you’ll earn 20% commission on every order completed using your link or code.

  • You’ll receive payment on or before the 14th of the following month for the previous month’s earnings via PayPal.

  • You will see how the payment has been calculated within the Dashboard of your Wavemaker account.

  • Only completed orders will be paid out, any returned orders will be excluded and monitored on a regular basis. 

women with wavy hair

Important information about our products

Important information about our products

  • We encourage you to explore our Founder story and product range to gain a deeper understanding of our brand and ensure your content aligns seamlessly with our vision. Read this document for everything you need to know.

  • Read our guide for a step-by-step breakdown of the process and answers to common questions. It’s full of tips and tricks to help you unlock your best waves!

  • If you're struggling ​then drop a friendly message in our Merwave Members Facebook Group. Merwavers will give you personalised advice and support.

  • We encourage you to explore our Founder story and product range to gain a deeper understanding of our brand and ensure your content aligns seamlessly with our vision. Read this document for everything you need to know.

  • Read our guide for a step-by-step breakdown of the process and answers to common questions. It’s full of tips and tricks to help you unlock your best waves!

  • If you're struggling ​then drop a friendly message in our Merwave Members Facebook Group. Merwavers will give you personalised advice and support.

Have a question?

Email us at wavemakers@merwave.co.uk