"Who knew I had waves??"
After years of using GHDs to straighten, I realised my hair had a wave after a holiday — my husband said it looked great with beach waves. I googled wave cream, came across Merwave, and never looked back.
Is Your "Frizzy" Hair Actually Wavy?
5 Signs You've Been Straightening Hair That Was Always Meant to Wave!
Nearly half of women get this wrong about their own hair
Plus, the 15 minute at-home routine to get beautiful waves
47% of women don't realise their hair is naturally wavy.
They've spent their whole life thinking it's just straight and frizzy, straightening it every morning, only for it to puff up by lunch.
But the thing is, it was never straight! This is one of the top reasons why women all over the UK end up frustrated.
They've been treating their hair the wrong way, which is why it became
Read the five signs below. If three or more sound like your hair, you've been fighting your own hair type your entire life.
01
It looks amazing wet! But deflates the second it dries...
Soaking wet, your hair falls into soft S-bends and you think: "wait, is that a wave?" Twenty minutes later it's flat, puffy, and frizzy again, and you reach for the straightener. That's a wave that dried with nothing to hold its shape. Wavy hair needs something light enough to lift the bend and just enough hold to keep it there. Without it, the wave collapses the second the water leaves — and what's left looks like frizz.
02
Your roots are greasy by lunch, no matter how much you wash
You're using formulas made for hair that needs oil. Curly and coily hair soaks up rich butters and barely shows it. Wavy hair sits closer to the scalp, so those same products slide straight down to your roots and turn them limp and greasy within a few hours. Lighter strands carrying heavier products were always going to end up oily.
03
What you call "frizz" is a wave that never finished forming
Look closely at a frizzy piece next time. It isn't just random fuzz. It's a loose S shape, a bend that started to form and then got knocked flat before it could set. Give that bend a lightweight product that lets it close and hold, and the "frizz" turns into an amazing wavy definition.
04
Your hair bends and moves (it doesn't spiral or coil)
Real curls hold a spiral you could wrap around a finger. If your hair instead falls in loose bends, kinks one way then the other, and looks more beachy than ringlet, that's wave, not curl. It matters because the entire curly hair product line is formulated for spirals and coils.
05
The more product you pile on, the flatter it goes
Everyone tells the exact same thing: it's not holding, so use more. More cream, maybe an oil on top. Every time, it ends up flatter and greasier than before. You finish the day at the mirror convinced your hair is just difficult — that other women have some knack you were born without. You don't. Wavy hair gets lighter to lift, never heavier to hold. Every product you added was quietly working against the wave.
If you read all the way to Reason 5, you already know which side of this you're on.
If you recognised your own hair in even three of those signs, you already know which side of this you're on.
The routine your waves have been waiting for is right here.
Loved by 180,000+ Happy CustomersLet's awaken your natural waves
with the Wavy Hair Starter Kit.
You've been calling your hair frizzy your whole life. See what thousands of others fell in love with when they gave the right care.
Discover the easy 15 minute, at-home routine by Merwave.
Discover the Kit!
- Free shipping included
- Around a 90-day supply
- Delivered in 2–3 business days
180,000 women
stopped fighting their hair
and fell in love
Frequently Asked
Questions about the
Wavy Hair Starter Kit
I've never heard of Merwave.
Stocked in Boots. Loved by 180,000+ customers. We've spent the last 5 years developing products designed specifically for wavy hair.
What if my hair is too fine, too thick, or a bit damaged?
The routine is lightweight enough for fine hair and flexible enough for thick or damaged hair — just adjust how much you use to suit your texture.
Will it actually work on my hair?
Most women see softer, more defined waves within the first few washes. And if you don't love it, you're covered by our guarantee.
Won't five products weigh my hair down like the heavy stuff did?
No — each product is lightweight and water-based, designed to layer without buildup. A little goes a long way.
Is it really worth it?
The kit lasts around 90 days and replaces multiple products. Most customers find it pays for itself while finally giving them waves they love.