"Who knew I had waves??"
After years of using GHDs to straighten, I realised my hair had a wave after a holiday — my husband said it looked great with beach waves. I googled wave cream, came across Merwave, and never looked back.
4 Reasons Women With Wavy Hair Are Ditching Curly Hair Products
Plus, the 15 minute at-home routine to get beautiful waves
For years, women with wavy hair have been told to use curly hair products.
The problem?
Wavy hair isn't curly hair.
Here are five reasons more women with wavy hair are making the switch.
01
Wavy Hair Needs Lightweight Moisture
Many women assume frizz means their hair needs more moisture. Not necessarily.
Often, wavy hair simply needs the right kind of moisture.
Lightweight, water-based formulas can help hydrate waves without weighing them down.
The result? Soft, bouncy waves that move naturally. Not greasy hair that sticks to your head.
02
Heavy Creams Can Flatten Your Wave Pattern
Have you ever applied a curl cream only to find your waves disappear as your hair dries?
You're not imagining it.
Heavy creams coat the hair strand and can pull delicate wave patterns straight.
Especially if you have fine or medium-textured hair. Instead of creating definition, they can actually reduce it.
This is one of the biggest reasons women think their hair is "just frizzy" when it's actually wavy.
03
Foam Creates Lift, Volume And Definition
Whilst curly hair often thrives on rich creams, wavy hair usually responds better to lightweight foams.
Why? Because unlike thick creams, foam spreads evenly through the hair without adding weight.
It helps encourage the natural wave pattern whilst creating volume at the roots.
The result is defined waves that still feel soft and touchable.
Not stiff. Not crunchy. Not greasy.
Just natural-looking, beach waves.
04
More Product Doesn't Mean Better Waves
When waves aren't behaving, it's tempting to keep adding more product.
More cream. More oil. More gel. More leave-in conditioner.
But wavy hair often responds better to the opposite approach.
A few lightweight products, used correctly, usually outperform a bathroom shelf full of heavy products.
For many women, less really is more.
By now, you've probably realised the issue isn't your hair
It's that you've been using products designed for a completely different hair type.
Because wavy hair isn't curly hair.
That's why we created the Merwave Wavy Hair Kit.
A lightweight routine designed specifically for waves.
So you can stop fighting your natural texture and start working with it.
Loved by 180,000+ Happy Customers
The routine designed for waves, not curls
The Merwave Wavy Hair Kit is a complete routine designed specifically for waves.
Lightweight moisture. Soft definition. Flexible hold.
Everything your waves need. Nothing they don't.
Discover the Kit!
- Free UK shipping included
- Around a 90-day supply
- Delivered in 2–3 business days
180,000 women stopped fighting their hair and fell in love
Frequently Asked Questions about the Wavy Hair Starter Kit
How is this different from the curl products I've already tried?
Curl products are formulated for tight, defined curls and are usually heavy. The Merwave kit is built for waves — lightweight, water-based formulas that hydrate and define without flattening your wave pattern.
I've never heard of Merwave.
We're a wave-specialist haircare brand loved by 180,000+ customers. Every product is designed specifically for wavy hair and backed by our money-back guarantee.
What if my hair is too fine, too thick, or a bit damaged?
The routine is lightweight enough for fine hair and flexible enough for thick or damaged hair — just adjust how much you use to suit your texture.
Will it actually work on my hair?
Most women see softer, more defined waves within the first few washes. And if you don't love it, you're covered by our guarantee.
Won't five products weigh my hair down like the heavy stuff did?
No — each product is lightweight and water-based, designed to layer without buildup. A little goes a long way.
Is it really worth it?
The kit lasts around 90 days and replaces multiple products. Most customers find it pays for itself while finally giving them waves they love.