For years, Sheila didn’t think much about her hair.
For years, Sheila didn’t think much about her hair. It was long, really long. Down to her waist.
And because it was so thick and heavy, it didn’t show much shape at all. Any natural wave was weighed down, hidden beneath the length.
So she kept it simple. She tied it back.
When Sheila was around 12, she decided to cut it shorter.
“When the hairdresser cut my ponytail off, my hair just went ping, and I realised it was wavy.”
For the first time, her natural texture had room to show itself. Before that moment, she hadn’t realised her hair was wavy at all.
By the time she was 19, Sheila started to lean into her natural hair more intentionally.
A trip to the hairdresser for a wedding led to a new cut, a bob, styled to enhance her natural texture. That’s when things really settled into place.
From then on, she stuck with similar styles, just adjusting the length over time, always working with her hair rather than against it.
“I’ve used mousse. But then I tried creams, which I didn’t like. They just felt greasy on my hair… Then I also tried frizz-easing serum, but it didn’t make any difference!”
“I came across it on Instagram. It popped up at the same time as another product, and I wondered which one to try. But one was for curly hair, and one was for wavy hair, so I went with Merwave. I also liked the fact that it was in the North East!”
“The shampoo and conditioner were amazing. With other products, I got an itchy scalp after a couple of days, but not with these.”
“The first time I actually styled it with the gel and dried my hair, I thought, ‘It’s taken it from a 5 out of 10 to a 10’ It holds it without being sticky. It’s not crispy. My hair feels natural, but it holds, and it lasts.”
Sign 1: Hair's wavy when wet, but dries straight
Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.
Sign 2: Heat styling never lasts
You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.
Sign 3: Your ‘frizz’ feels uncontrollable
Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.
Sign 4: Your hair never looks ‘finished’
You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.
Sign 5: Your ends puff or flick out
Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.
Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.
The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.
Over 160,000 women have already made the switch.
