The science behind wet hair styling

Your best waves start in the shower.

Here’s why applying products to soaking wet hair changes everything…

1. Even product spread

Wet hair lets products spread easily from root to tip, helping you get even, defined waves.

2. Locks in moisture

Water hydrates your hair.

Applying products while it’s wet locks that moisture in, leaving your waves soft and shiny.

3. Reduces frizz

Wet hair means smooth cuticles.

This leads to less frizz and smoother, more polished waves.

4. Better wave definition

Wet hair sets your waves, allowing each product to shape your natural pattern for that bouncy, defined look.

So next time you are styling your hair remember to do it on soaking wet hair.

SHOP WAVY RANGE

More Articles

View all
  • 4 wavy hair myths you need to stop believing

    4 wavy hair myths you need to stop believing

    Ellen Holliday

    From old-fashioned advice to social media trends, there are plenty of myths out there that can leave your waves looking less than their best.It’s time to set the record straight!Here...

    4 wavy hair myths you need to stop believing

    by Abi Reid

    From old-fashioned advice to social media trends, there are plenty of myths out there that can leave your waves looking less than their best.It’s time to set the record straight!Here...

  • Plopping vs micro plopping

    Plopping vs micro plopping

    Ellen Holliday

    Plopping is an easy, heat-free method for wavy-haired people to shorten the drying time and add definition to their hair.It's the step after you have washed, conditioned and styled your...

    Plopping vs micro plopping

    by Abi Reid

    Plopping is an easy, heat-free method for wavy-haired people to shorten the drying time and add definition to their hair.It's the step after you have washed, conditioned and styled your...

  • Dos and don'ts for healthy wavy hair

    Dos and don'ts for healthy wavy hair

    Ellen Holliday

    Wavy hair is beautiful, but it can be tricky to keep it looking soft, shiny and defined.The right habits can make all the difference and the wrong ones can lead...

    Dos and don'ts for healthy wavy hair

    by Abi Reid

    Wavy hair is beautiful, but it can be tricky to keep it looking soft, shiny and defined.The right habits can make all the difference and the wrong ones can lead...

1 3
View all