“From 100% heat styling to about 25%”

As a child, Stacey’s hair was always styled for her.

As a child, Stacey’s hair was always styled for her.

Scraped back for dance. Curled for performances. Even permed at a young age.

Looking back, the texture was always there. She just didn’t realise what it was.

Growing up around trends

In her teens, she started experimenting more.

The 90s meant mousse. Volume. Trying to enhance what she thought was curl.

But something didn’t quite add up. Looking back now, she knows it’s because her hair was wavy. Not curly.

Her heat styling routine

Instead of straighteners, Stacey relied on curling tools.

Tongs. Heat. Reworking the same sections again and again.

For years. About 15, in fact!

“It would work to a certain point, then the frizz would set in.”

“I’m not even sure heat protector was around back then. So I really did have to tame that frizz by slicking it back and slapping it down.”

Can you see now that your hair was always wavy?

“100%. I had frizz, so I naturally wanted to wear my hair wavy or curly. So I always gravitated towards those curly styles. But actually, my hair would not hold because I was trying to use heavy products. And I did just use way too many heat tools.”

What about on holiday? How was your holiday hair?

“When I was a kid, I’d have it braided on holiday as that was a way of taming the frizz. Frizz is just a thing, and I think because I’m fair-haired naturally, you see it more.”

When did you realise your hair was wavy?

“After I’d had kids and I was on holiday, and I had no time to do my hair, whilst getting the kids ready. So I had to make a choice, the kids need to have clothes on, and I just need to get my hair sorted.”

“So I used to just scrunch it with water in the hope that something would stay. And it did for about 10 mins! Then I realised I could probably do with some product in there as well.”

So what did you use?

“Sea water! I’d be in the pool and just scrunch it and leave it, but with the sea water it just dries out and frizzes straight away.”

“So I used to just scrunch it with water in the hope that something would stay.”

Until she found Merwave…

“The first time I used Merwave, I was pleasantly surprised by even opening the packaging and the scent just hitting me in the face. It smells unreal.”

“Then I used the full 5-step routine, and my hair went from this frizzy mess. The really crunchy heaviness was gone. It took me a little bit longer than it does now, but I really took my time trying to get it right.”

“But then I realised with waves you don’t have to get it right the first time as you’ll start to figure your own routine out.”

One word before Merwave, one word now

Before: Unruly, frizzy, damaged

Now: Gorgeous beach waves

Stacey’s advice to you…

“Don’t fear the frizz because you’re probably just using the wrong products. Try something lightweight, like Merwave, and you’re probably going to see a massive improvement in all of those things that you’re not enjoying about your hair.”

5 signs your hair is secretly wavy…

Sign 1: Hair's wavy when wet, but dries straight

Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.

Sign 2: Heat styling never lasts

You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.

Sign 3: Your ‘frizz’ feels uncontrollable

Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.

Sign 4: Your hair never looks ‘finished’

You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.

Sign 5: Your ends puff or flick out

Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.

You don't have frizz. You have waves.

Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.

The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.

Over 160,000 women have already made the switch.

1 of 3