For most of her life, Sam thought the problem was her.
She thought she was just bad at doing hair.
Her routine was simple. Straighten it. Then straighten it again.
“Straighten, straighten, straighten, dye it, straighten.”
There was no real routine. No structure. Just trying to get it to behave. It would look good when she left the house. But it never lasted.
“As soon as I walked out the door I’d always have the frizz and curls coming.”
No matter how much effort she put in, the result was the same.
Frizz. Texture. Hair that refused to stay straight (a major clue that it was secretly wavy).
Even curling it didn’t work; it would just drop out.
So she came to a conclusion.
“I just thought I was really rubbish at doing hair.”
What makes it even more ironic? She became a hairdresser… And still thought the same thing!
It wasn’t just about how her hair looked. It was how it made her feel.
Going out, feeling ready… Then stepping outside and watching it change.
“I’ve left the house and my hair is perfect, and as soon as I go out I’d be fussing and conscious of myself in photos.”
We all know the feeling.
Holiday hair told the truth
On holiday, things were different.
She didn’t bother with straighteners. She let it dry naturally. And something interesting happened.
“It would have this bit of wave and I thought ‘This is nice’.”
When she wasn’t trying to force it straight, her hair had a chance to show her what it really was.
Then came the turning point. Seeing Abi talk about her own hair.
She thought, “That’s my hair.”
“That was the moment I thought, that’s my hair, I’m going to do it, and I decided to take the jump.”
How did it feel to embrace your waves?
“So lush. Because now I can get up in the morning and just refresh it, touch up and off I go. And I’m so comfortable at work.”
“When I first used [Merwave Wavy Hair Products], I noticed an impact straight away. I washed it, put the styling products in, and let it dry itself. It was doing the same thing it would do on holiday, but it was tame. It’s not a big bush on top of my head that I feel like I’m constantly trying to smooth.”
Before: Horrible
Now: Lush
Sam’s advice to you…
“You’re probably not bad at hair. The problem is you’ve been told you should have straight hair. Or that your hair is curly. But that’s not true, it’s not the case. It’s about finding what works for you, and it’s a game-changer when you do.”
Sign 1: Hair's wavy when wet, but dries straight
Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.
Sign 2: Heat styling never lasts
You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.
Sign 3: Your ‘frizz’ feels uncontrollable
Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.
Sign 4: Your hair never looks ‘finished’
You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.
Sign 5: Your ends puff or flick out
Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.
Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.
The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.
Over 160,000 women have already made the switch.
