For years, Phamie thought her hair was just… difficult.
It had texture. It had volume. And it always seemed to end in frizz.
“Because I saw so many people with straight hair, I assumed mine was straight but just frizzy. I thought it was texture and frizz rather than waves. And I wasn’t really sure what to do with it”.
Growing up, Phamie didn’t have a reference point.
No one in her family had wavy hair. No one was using the products for it. So she treated her hair the only way she knew how. She straightened it.
Every day, trying to smooth out what she thought was just frizz.
“It would be straight for a couple of hours, and when I got home, it would be frizzy again.”
Then the cycle would start again the next morning.
Heat. Damage. Frizz. Repeat.
Over time, it started to feel like there was no solution.
Not because she wasn’t trying, but because nothing gave a lasting result.
Straightening didn’t hold. Humidity made everything worse. Chlorine and dry air only added to the problem.
Eventually, it became easier to accept it.
“I just gave up on it and thought, ‘This is just how it is’. Frizzy. I just thought it wouldn’t cooperate ever, and that it was just difficult to work with.”
Looking back, her hair had been showing its true pattern all along.
“It was mostly when I was on holiday, at the beach, and it was really humid. I’d come out of the sea and have really wavy hair. I just couldn’t control the waves. I’d straighten my hair, and it would just come back within a couple of hours.”
So why didn’t she try to embrace her waves then?
“Because I didn’t know how to. I didn’t have the right products, and I didn’t do the right research. I just didn’t know what would work for my hair. A lot of other products on the market are too heavy for thick hair.”
How did it feel to realise you had wavy hair?
“Empowered, happy, confident. I never take any heat apart from a hairdryer, because I love my waves. I love how they look. I love that they’re part of me. I’ll never straighten my hair again.”
Before: Lifeless
Now: Joyful
Phamie’s advice to you…
“Try Merwave! Once you find a product that’s right for you, you’ll never go back. You’ll understand your hair, you’ll realise what type of hair you have, and you’ll start to love your hair rather than loathe it. You’ll be excited on wash days, you’ll be excited to use the products, and your hair will be healthy again.”
Sign 1: Hair's wavy when wet, but dries straight
Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.
Sign 2: Heat styling never lasts
You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.
Sign 3: Your ‘frizz’ feels uncontrollable
Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.
Sign 4: Your hair never looks ‘finished’
You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.
Sign 5: Your ends puff or flick out
Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.
Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.
The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.
Over 160,000 women have already made the switch.
