Whoever needs to hear this...

For years, society has promoted the idea that perfect hair is the only acceptable hair.

Glossy magazines bombard us with images of flawless, shiny, sleek locks. We end up battling our hair. Believing that anything less than perfect is unacceptable.

This mindset is changing. Imperfect hair is becoming the new perfect.

We’re now choosing to embrace our natural hair texture instead of being slaves to straighteners and chemical treatments. We’re focusing on keeping our hair healthy and nourished. We’re expressing ourselves though our hair. Simple, natural beauty practices that allow us to look like us.

Those neat, uniformed, perfect waves are being replaced by messier, undone waves. That sexy, cool girl beachy look. Effortless. Imperfect.

Not only does this lead to healthier hair, but it also gives you the freedom to be you. To look and feel amazing. Confident in your own skin. Whatever your age. Whatever the occasion.

Your waves are unique. Embrace them. Don’t try and fit into society’s idea of what perfect hair looks like. Learn to love yourself for who you are.

Abi

xxx