“There’s a freedom in being you”

Nina has always had a lot of hair.

“I always say that when God was giving out portions of hair, I must have got three lots.”

From a toddler, it was thick, full, and impossible to ignore. As she grew up, that thickness became harder to manage. Without the right care, it felt wild and unruly, something that needed to be controlled rather than embraced.

For most of her life, Nina treated her hair as something to manage.

“I knew it wasn't curly, I thought it was just a bit frizzy. And that I had to straighten it.”

Straighteners became part of her routine early on. If she wasn’t straightening it, she was tying it back to keep it under control.

“I've fought with it all my life to keep it straight.”

And while straightening worked to a point, it never fully solved the problem.

“It does last, but it becomes a struggle in the humidity. Heat, rain, damp, it’s game over.”

Like many wavies, the weather dictated everything. “You’ve spent all that time straightening, and then it all depends on the weather”.

Holidays made things even harder.

Nina remembers spending time carefully styling her hair, only for it to undo itself the moment she stepped outside.

“There was a time when I was in Dubai, I’d spent an hour straightening my hair only to hit the heat and it would go all unruly.”

Eventually, she stopped trying.

“I’d let it dry naturally with other products, but it got to a point where it would start to frizz after a few hours. So I gave up… the slick bun became my statement on holiday.”

The struggles? They were really signs

Looking back, Nina had always known her hair wasn’t quite straight.

“I think I always knew that when I let it dry naturally, it had a bit of a kink.”

But without the right products or routine, that natural texture never felt wearable.

“It just didn’t look good if I left it to dry.”

So the cycle continued, straighten, tie back, repeat.

When Nina first used Merwave, the difference was immediate.

“It was amazing. It was fantastic. It was a revelation.”

For the first time, her natural texture felt like something she could actually work with.

“It was different to see myself like this… a lot of my friends were surprised because they hadn’t seen the authentic Nina.”

Instead of fighting her hair, she could let it be.

“There was an element of freedom.”

A routine that adapts to her

One of the biggest shifts for Nina was flexibility.

Some days, she keeps it simple: shampoo, conditioner, and wave cream, then lets it dry naturally. Other days, she diffuses or uses more of the range depending on how she feels and how much time she has.

“It gives you lots of choices to adapt to how you feel and to what time you have in the day.”

The biggest change isn’t just how her hair looks, it’s how she feels about it.

“I think it’s really nice to have variation.”

Whereas before her only option was to straighten it, she now has a choice.

“If one day I want to wear it straight, I’ll wear it straight. But now I feel like I’ve got that option.”

That shift has brought something she hadn’t felt before.

“It’s liberating, really. There’s a freedom in it and a creativity in being you and trying something different.”

Before: Thick, coarse, a bit frizzy

Now: Wavy

Nina’s advice to you…

“There’s a product for everything. There’s no such thing as bad hair. It’s how you embrace it, how you style it, and it’s getting to know your hair. That's the truth.”

Sign 1: Hair's wavy when wet, but dries straight

Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.

Sign 2: Heat styling never lasts

You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.

Sign 3: Your ‘frizz’ feels uncontrollable

Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.

Sign 4: Your hair never looks ‘finished’

You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.

Sign 5: Your ends puff or flick out

Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.

Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.

The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.

Over 160,000 women have already made the switch.