Jas didn’t always love her waves.
Jas didn’t always love her waves.
“It wasn’t cool to have curly hair when I was at school, so I straightened it every day.”
Until she went to university, and a friend helped her realise she had wavy hair…
In the morning, her hair would look exactly how she wanted it. By the end of the day, it was a different story.
“If it was raining on the way to school, I’d be raging as it would be wavy an hour later.”
“Even if I tucked my hair behind my ears, that would make a really big kink. It would just look crazy by the end of the day. It was a catch-22.”
Even though Jas got great hair genes from her mum, she still struggled with the internal battle of embracing her waves.
“I’ve always had compliments about [my hair], but when it’s wavy, I always feel a bit more insecure because I want it to look perfect. Because in my head, when people had straight hair, it looked more perfect.”
“When I got a little bit older, into my teenage years, I couldn't be bothered to dry it anymore! And it started to dry wavy. But then I saw my friends who let their hair dry naturally, and theirs would dry straight. And I realised mine wasn’t like that.”
“When I went to uni, that’s when I first started embracing my hair. I had a roommate who had curly hair, and she said, “I can tell you have wavy hair” and she really helped me with it. So I stopped straightening it, started to embrace it, and now I just love it.”
“I was gutted at first. But now, I’m thinking I’m pretty happy. Because everyone always says to me, ‘I wish I had wavy hair’. And now I’m glad I have wavy hair… because it takes me 5 minutes in the morning!”
Tell us about your first time using Merwave…
“The shampoo and conditioner feel like they really get my hair nice and clean. Sometimes shampoo makes your hair feel tatty, and the conditioner doesn’t help, but not Merwave.”
“My hair doesn’t work well with a lot of products, so sometimes I don’t do all the steps. But the wave cream really helps.”
“And, not to sound like Beyonce, but I actually woke up like this. It just needed a little scrunch.”
So, how does it feel to have wavy hair?
“I always get compliments, and it makes me feel really nice. Sometimes, if I’m having a bad hair day or feeling insecure, getting those compliments makes my day. “
Before: Puffy
Now: Slay
Jas’s advice to you…
“Get rid of the straighteners, find out your hair type online (it’s really easy), then tailor the products to you.
“I’d definitely recommend Merwave because it’s so easy to use. Get the Wavy Hair Kit, and it tells you step by step online. You can play around with it, use different products, and do what suits your hair.”
“Just embrace it. You’re spending so much time damaging your hair when you could be using products that are healthy for your hair.”
Sign 1: Hair's wavy when wet, but dries straight
Hair shows natural waves when wet. Drying disrupts the pattern - leaving puffiness instead of soft, defined waves.
Sign 2: Heat styling never lasts
You curl it, it drops. You straighten it, it bends - your natural wave won’t hold either.
Sign 3: Your ‘frizz’ feels uncontrollable
Not random frizz - your wave pattern separating, not clumping. That’s why smoothing products never really fix it.
Sign 4: Your hair never looks ‘finished’
You wash and dry… but it lacks shape or polish. Never sleek, never defined, always needing more.
Sign 5: Your ends puff or flick out
Flatter at the roots, uneven through the lengths. Ends flick, curl, or puff depending on humidity.
Straightening, brushing and everyday drying break apart your natural wave pattern.
So instead of waves... you see frizz.
The fix? A simple 15-minute routine using lightweight products designed for waves.
The Merwave Wavy Hair Kit works with your natural pattern, transforming frizz into soft, defined, beach waves.
Over 160,000 women have already made the switch.
